For the Logo Design, I used geometrical shapes to represent the presence of crystals and the pointy ends of the "ZEN" are also meant to represent those jagged edges of raw crystals.
The variations of the logo designs were created with different formats of branding in mind. For example, the horizontal logo would be used for websites or banners while the logo mark could be used for rubber stamps or icons.
Preliminary sketches for logo. I referenced various imagery of crystal shards and other symbols for zen such as a crescent moon and a flower.
Official Perfume line for ZEN
"Lavender Amethyst" Fragrance
"Ocean Breeze Aquamarine" Fragrance
"Pomagrante Garnet" Fragrance
Side Box View
Mockups include the packaging for scented candles, a landing page as well as a business card and letterhead mockup for stationary.
Candle Packaging Design
Official Landing Page
