WONKA Rebrand Project

For my Senior Thesis Project, I designed a variety of different packaging designs based off of elements from the fictional Willy Wonka brand. This includes a redesign of the official Wonka Bar as well as additional packaging design for the Gobstoppers, Golden Eggs, and the Fizzy Lifting Drinks.

This video walkthrough features user flows from three different purchasing routes including: The Fizzy Lifters Soda, the Wonka bar, the gobstopper bites, and the chocolate eggs.