The first step of the process for me was to gauge the client's style preference, I came up with two contrasting style aesthetics pertaining to the "urban" feel of a brand. In the end, my client chose to stick with the second option: Hip Hop Urban Grunge.
For the chosen moodboard, I used a variety of grunge-styled typography examples to inspire myself. One of the most challenging aspects of this project was creating a streetwear logo that spoke to the style of the client but also stood out from the sea of already-existing urban grunge trends.
The logo variations for the streetwear brand.
Concept sketches for logo.
