The challenge that came with these logo variations was trying to figure out how to make a unique logo mark for a bar and nightclub without making it too obvious. So I decided to base the mark off of the club's signature daiquiri drink with a lemon slice.
I experimented with various different shapes and formats that could fit onto a nighttime neon sign, including the length of the wine glass that could fit onto a banner or the bubbles in a drink that make up a gradient.
This is when I settled on this result, more specifically, the three variations on the side.
Promotional image for Daiquiri Dreams and White Logo
For my social media promotional graphics, I dominated each image with the same brand color combination as an overlay for the images and then put the brand voice within a similar typography style. My goal was to highlight the nightclub/bar combo of the brand.
Website + Mobile App Landing Page
